SCORE International’s Sal Fish honored with Lifetime
Achievement Award at Off-Road Impact Trade Show

LAS VEGAS, NV (February 8, 2005) -- The inaugural Off-Road Impact Trade Show & Conference, held recently in Las Vegas, not only drew off-road celebrities, key buyers and media to view the latest in the off-road market, the show also was also a platform for the inaugural Off-Road Impact Lifetime Achievement Award. Sal Fish, President and CEO of SCORE International was announced as the first-ever recipient of this prestigious award.

“It’s really an honor to receive this award,” Fish said. “I do what I do because I love the sport and to be recognized for it is really tremendous. I feel fortunate to make a living at something I enjoy so much. I started out driving in a desert race in Baja with a co-worker having never stepped foot in an off-road vehicle. I guess something struck a cord and 35 years later, here I am,” Fish continued.

Fish sees desert racing as more than a sport. Ever the visionary, he views it as a way of life and has always applied the “greater good” philosophy to every aspect of SCORE International’s role in desert racing. Fish has lent a helping hand to environmental projects including the Greening of Baja and Tread Lightly. He has expedited and secured donation of ATVs, full-size off-road vehicles and ambulances to various Mexican agencies and arranged for a donated ambulance to be brought from Baltimore to a village in Baja.

“Sal has contributed so much to desert racing over the span of his long career, Marty Fiolka, Group Editorial Director said. “We thought long and hard about who really encompasses the passion of the sport and his name kept coming up. I am honored to work with him, race in his series and present him with this award.”
Having first raced in Mexico in 1970, Fish started his entrepreneurial career in desert racing in 1973 when the late Mickey Thompson, founder of SCORE International, recruited him. In 1986 the team of Fish and then-chief financial officer Ted Johnson, acquired full ownership of the company. Since then, he has grown the company and has worked a lifetime to establish SCORE International as the premier race organization in the history of desert racing.

SCORE International, based in Los Angeles, is in its 32nd year as the world’s foremost desert racing organization. SCORE continues to be the standard by which the sport is measured and to which numerous fledgling desert racing organizations strive to reach. SCORE International class and racing rules are the foundation upon which the sport started and upon which others continue to use for their organizations.

SCORE produces the five-race SCORE Desert Series. Round 2 of the 2005 series will be the 19th Tecate SCORE San Felipe 250, Feb. 25-27, in San Felipe, Baja California, Mexico. New on this year’s SCORE calendar is the SCORE Las Vegas Terrible’s Cup I, July 28-30 on a man-made 1.5-mile ‘chunk of Baja’ course at the Dirt Track at Las Vegas Motor Speedway. The non-series special event will feature the marquee SCORE Trophy-Truck division, the unlimited Class 1 for open-wheel desert race cars and the SCORE All-Stars—many of the top racers from SCORE’s other car and truck classes.

Off-Road Impact Trade Show and Conference is one of a triad of products Advanstar offers serving the off-road market. Off-Road Retailer trade magazine targets 14,000 off-road dealers, distributors and fabricators who sell over $1 million annually or more than 25% of their revenues in off-road gear. Sister product, DIRTsports is the consumer publication serving 50,000 off-road motorsports enthusiasts and is the official publication of CORR, UROC and Best-in-the-Desert and is published in association with SCORE-International.

2006 Off-Road Impact is slated for January 19-21 in Las Vegas, Nevada

Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 77 business magazines, 19 directories, 7 electronic publications, 54 tradeshows and 40 conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors including the automotive, beauty, e-learning, call center, digital media, entertainment/ marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.

To learn more about Off-Road Impact Trade Show and Conference, visit www.offroadimpact.com.

For information contact:
SCORE International at its Los Angeles headquarters
(818) 225-8402 or visit
the official 2005 SCORE Desert Series website at:
www.score-international.com