General Tire announces title sponsorship and spec tire of the 2011 Jeepspeed Challenge

FORT MILL, SC – (October 9, 2010) – General Tire is proud to announce that it will be the title sponsor and spec tire of the 2011 General Tire Jeepspeed Challenge. Full details on this exciting sponsorship will be announced at the Off-Road Expo in Pomona, California, Oct. 9th at 2:00 pm in the General Tire booth.

General Tire will commence its sponsorship, becoming the official tire of the popular endurance desert-racing series, Jan. 2011, and will continue its sponsorship for three years. The Jeepspeed Racing Series is designed to give Jeep enthusiasts the opportunity to take their daily vehicle and race it alongside other die-hard Jeep fans. Equipped with General tires and a motor from ATK Jeepspeed Engines, the common Jeep driver can have their shot at motorsport victory and race in this exhilarating off-road series.

A number of fitment sizes will be offered by General Tire, including 33/10.50 R15, 33/12.50 R15, 35/12.50 R15 and 285/75 R16. Travis Roffler, director of marketing, General Tire, also announced that the tire company will sponsor six tires for each of the first 30 teams racing in the 2011 General Tire Jeepspeed Challenge.

“This is a new and exciting series for us at General Tire,” said Roffler. “We’re an ideal tire for off-road racing machines like Jeep, so it really makes sense for us to be the official tire of the Jeepspeed Challenge.”

The Jeepspeed racing season consists of five Challenge/Cup events with two bonus events, and will run from February to December 2011.

Jeep aficionados interested in putting their vehicle to the ultimate test can register for the General Tire Jeepspeed Challenge by going to www.jeepspeed.com and for more information on the tires check out www.generaltire.com.

For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile FreestyleMx.com Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Ted Hunnicutt, Marc Burnett, Kent Kroeker, Mikey Childress, Carey Hart, Josh Merrell, Robby Woods and Jeff “Ox” Kargola.

General Tire is part of Continental Tire the Americas, LLC. (www.generaltire.com). CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.

For further information, please contact:

Abbey Linville
PR and Communications
Crowl, Montgomery & Clark
123 Wilbur Dr., NE
North Canton, OH 44720
Phone; 330-494-6999 ext. 207
Email: [email protected]

Media database on the Internet: www.continental-corporation.com